Life is short. Stay awake for it.™ is Caribou Coffee's tagline.
I shake my head whenever a company uses mortality as the argument and lure of their brand. It comes across as uncreative and desperate rather than winning, to me. I even saw a commercial for a boat company whose tagline is simply, "Life is better with a boat!" The word "boat" could replaced with just about anything. Unmemorable. Yawn.
To make a hypocrite and an ass of me, The Ashley Madison® Agency has this tagline:
Life is short. Have an affair.™
!!!!! You've got my attention!!!!!
Now, I'm convinced there are two types of people in the world. A) The people who would hear this tagline and be shocked/ bummed out by it and B) the people who hear this tagline and would be shocked /enticed.
!!!!! You've got my attention!!!!!
Now, I'm convinced there are two types of people in the world. A) The people who would hear this tagline and be shocked/ bummed out by it and B) the people who hear this tagline and would be shocked /enticed.
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